Yuma, AZ – El Centro, CA
DMA Market Rank: 170
Population: 309,200
TV Households: 103,170
Average HH Income: $34,000
Cable Penetration: 46.5%
Highlights: 2 states (CA & AZ), 2 countries (US & Mex), 2 time zones (Pacific & Mountain Standard); 3 Military bases (NAF El Centro, YPG Yuma, MCAS Yuma); 2 Rivers: Colorado & Gila Rivers; AWC Jr. College & NAU mini-campus; large water & sand recreation areas
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