Pappas Telecasting Companies is the largest privately-held, commercial television broadcast group in the United States in terms of U.S. Household coverage as defined by Nielsen Media Research. The company owns 27 stations, including market-leading FOX, The CW, ABC, CBS, Azteca America, and MyNetworkTV affiliates, and operates four other stations pursuant to local marketing agreements, in most regions of the United States. Additionally, Pappas owns 16 on-air digital channels, operates three others under LMAs, and holds construction permits to build 10 additional television stations. Pappas also is moving KTRB-AM 860 from Modesto to the San Francisco-San Jose radio market, and recently launched KMPH-AM 840 in Modesto. According to statistics from Nielsen, Pappas Telecasting television stations serve more than 16% of all U.S. television households. In addition, the company owns or operates television stations in markets reaching nearly 36% of U.S. Hispanic households and 38% of all U.S. Hispanic persons age 2+. In total, Pappas owns or operates stations in 24 Designated Market Areas.
Mission Statement
Our duty is to serve the public interest, convenience and necessity. A true broadcaster has to perform two roles comfortably: one, that of public trustee, and the second, that of responsible businessperson. Our business interests cannot supersede or contravene our duty as public trustee.
The Federal Communications Commission states, "Programming is the essence of broadcasting." All material we broadcast must be truthful. We must seek to serve the needs, tastes and interests of the public we serve in each local area. We entertain, inform, educate and stimulate our audiences. Our newscasts must adhere to the highest and best standards and traditions of broadcast journalists. Where programming is supplied by others, we must endeavor to persuade our content providers that contemporary community standards of decency and good taste are to be respected, and that we seek to broadcast programming with a due regard for the conventions, beliefs, morals and religious values of the various persons who together represent the communities we are obliged to serve.
We believe a company is a group of persons united by common purpose and high standards, whose ambition is to achieve a collective success arising from the contribution of their unique skills, insight, diligence, hard work and inspiration. We seek to associate with ladies and gentlemen who treat others as they deserve to be treated.
We know that we work for our audiences first, our advertisers second, our colleagues third.
We believe that whatever we conceive, we can achieve if it is consistent with dignity, honor, principle and our duties.
We are broadcasters.
Contact Us
Pappas Telecasting Companies 500 S. Chinowth Road Visalia, CA 93277 Phone: (559) 733-7800 Fax: (559) 733-7878
